About the Owner

Elena Herrera is a passionate and dedicated Bookkeeper with over a decade of experience, specializing in small to medium-sized businesses. Her journey into bookkeeping began early, with her very first client being her father. Growing up, Elena watched him build his business from the ground up, and it was this firsthand experience that sparked her interest in financial management. While earning her bachelor's degree in Business and Administration at Olivet College, she started doing data entry for him, eventually taking on more comprehensive bookkeeping responsibilities. Elena’s expertise spans a variety of industries, including restaurants, retail, real estate, and freelance professions. She excels in managing accounts payable and receivable, payroll, and financial reporting. Her proficiency in QuickBooks and Microsoft Excel allows her to tailor her services to meet the unique needs of each client, streamlining their financial processes and helping them achieve their goals. Building strong, personal relationships with her clients is something Elena takes great pride in. She goes beyond just maintaining accurate records; she provides valuable financial insights that empower clients to make informed decisions. Her approach is deeply rooted in understanding the challenges of small business ownership, a perspective she gained firsthand while co-owning a small produce store. This experience led her to found Ledger Ally, a bookkeeping service focused on offering affordable solutions and prioritizing the needs of smaller businesses. Elena aims to alleviate the stress of financial management so her clients can focus on what they love. In addition to her business, Elena is a Co-chair of the Latino Business Connexion of Michigan (LBCM). She is actively involved in organizing events such as the Latino Business Expo during Hispanic Heritage Month and quarterly mixers designed to foster networking and community connections among business professionals. Elena is committed to continuous learning and professional growth. She is currently working on her QuickBooks certification and H&R’s online tax program, driven by her belief in expanding her knowledge to better assist her clients.